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How I Raised My Photography Prices 3x and Got More Bookings
Pricing

How I Raised My Photography Prices 3x and Got More Bookings

In 2022, I was charging $500 for portrait sessions and shooting 15 sessions a month to pay my bills. I was exhausted, burned out, and starting to resent the camera. Today I charge $1,500 for the same type of session. I shoot 8-10 sessions a month. I make more money, do better work, and actually enjoy my business again. Tripling my prices was the hardest and best decision I ever made.

Running Photography Workshops as a Side Income
Revenue

Running Photography Workshops as a Side Income

Teaching workshops generates income while building authority, expanding your network, and forcing you to articulate your craft in ways that deepen your own understanding. A single weekend workshop can generate more revenue than several client sessions, and the skills you develop as an instructor make you better at every aspect of professional photography. Defining Your Workshop What You’ll Teach Teach what you’re genuinely expert in — not what’s trendy. If you’re a natural light portrait photographer, don’t try to teach studio flash because it seems more marketable.

Building a Photography Website That Actually Books Clients
Marketing

Building a Photography Website That Actually Books Clients

Your photography website has one job: turn visitors into clients. Not impress other photographers. Not showcase every photo you’ve ever taken. Book paying clients. Most photographer websites fail at this because they’re designed as portfolios instead of sales tools. Here’s how to fix that. The Homepage: 5 Seconds to Convince A visitor decides whether to stay or leave within five seconds. Your homepage needs three things above the fold: A headline that speaks to their desire, not your credentials.

How to Write a Photography Contract That Protects You
Business

How to Write a Photography Contract That Protects You

I learned the importance of contracts the expensive way: a client disputed a $2,400 invoice, and I had nothing in writing beyond a text message saying “sounds good!” It took three months and a lot of stress to resolve. A contract isn’t about distrust. It’s about clarity. When both sides know exactly what to expect, everyone relaxes and the work gets better. Essential Clauses Every Photography Contract Needs 1. Scope of Work Define exactly what you’re delivering.

Creating a Photography Blog That Drives Bookings
Marketing

Creating a Photography Blog That Drives Bookings

Most photography blogs fail to generate business because they’re built for other photographers, not for clients. Posts about gear reviews and editing tutorials attract photographers who want to learn — not couples planning a wedding or businesses needing headshots. A blog that drives bookings requires content written for the people who hire photographers. Who Your Blog Is For Your blog’s audience is potential clients, not peers. This fundamental shift changes everything about what you write:

Networking for Photographers: Beyond Instagram DMs
Business

Networking for Photographers: Beyond Instagram DMs

Instagram DMs are where networking goes to die. A message from a stranger saying “love your work, let’s collab!” gets ignored because photographers receive dozens of them weekly. Effective networking builds genuine relationships through shared experience, mutual value, and consistent presence — not cold messages on social media. In-Person Networking Photography Meetups and Groups Local photography groups meet regularly for photo walks, critiques, and workshops. These groups are goldmines for networking because the relationships are built on shared experience — walking the same streets, shooting the same light, discussing the same challenges.

Kodak's Major Move: Ektacolor Pro Takes the Spotlight in Film Market Shake-up
News

Kodak's Major Move: Ektacolor Pro Takes the Spotlight in Film Market Shake-up

A Significant Shift in Kodak’s Film Lineup I’ve been watching the film photography market closely, and Eastman Kodak just made a strategic move that deserves your attention. They’ve officially rebranded their wildly successful Portra film line under a new name: Kodak Ektacolor Pro. This comes alongside a refresh of their black and white offerings, including new Ektapan stocks in speeds 100, 400, and P3200. The Ektacolor Pro line now offers three speed options—160, 400, and 800—all balanced for daylight shooting.

Is Your Photography Website Actually Losing You Business? Here's What's Really Happening
News

Is Your Photography Website Actually Losing You Business? Here's What's Really Happening

Is Your Photography Website Actually Losing You Business? Here’s What’s Really Happening I’ve been analyzing photography websites for years, and I keep noticing the same pattern: talented photographers with stunning portfolios that somehow aren’t translating into bookings. The culprit? It’s almost never the quality of their work. It’s almost always the website itself. Here’s what I’m seeing in the field right now: photographers are unknowingly sabotaging their own businesses with choices that seem minor but have major financial consequences.

Instagram for Photographers: What Actually Works in 2026
Social Media

Instagram for Photographers: What Actually Works in 2026

I have 12,000 Instagram followers. My friend has 85,000. We book roughly the same number of clients per month from the platform. Follower count is a vanity metric. What matters is whether Instagram puts you in front of people who will actually hire you. Here’s what’s working right now in 2026. Reels Still Win for Reach Static posts reach your existing followers. Reels reach new people. That hasn’t changed, and it’s more true than ever.

How to Price Your Photography Business Without Leaving Money on the Table
Business

How to Price Your Photography Business Without Leaving Money on the Table

How to Price Your Photography Business Without Leaving Money on the Table I made a terrible mistake when I started my photography business: I charged what I thought clients would pay, not what my work was actually worth. I was making $800 for full-day wedding shoots. My portfolio was strong. My turnaround was fast. But I was broke. That changed when I stopped guessing and started calculating. Know Your Real Operating Costs Before you set a single price, you need to know what it actually costs you to deliver a session.

How Much Should You Charge for Photography in 2026
Pricing

How Much Should You Charge for Photography in 2026

“How much should I charge?” is the most common question I get from photographers. And the honest answer is: it depends. But I can give you the framework to figure it out. The Cost-Based Minimum Before you think about market rates, calculate what you need to charge to stay in business. Annual business expenses: Gear (amortized over 3-5 years): ~$2,000-5,000/year Insurance: ~$500-1,000/year Software subscriptions: ~$600-1,200/year Marketing: ~$1,200-3,600/year Education/workshops: ~$500-2,000/year Website and hosting: ~$300-600/year Miscellaneous (gas, props, supplies): ~$1,000-3,000/year Total: roughly $6,000-16,000/year depending on your market and genre.

How Eye-Tracking Technology Is Reshaping Brand Visual Strategy
News

How Eye-Tracking Technology Is Reshaping Brand Visual Strategy

A New Standard for Visual Branding I’ve been watching how brands approach visual identity redesigns, and I’m noticing a significant shift. San Miguel’s recent rebrand caught my attention not just for its aesthetic refresh, but for the methodology behind it. They leveraged eye-tracking technology to inform their visual decisions—and honestly, this approach should matter to every photographer and visual marketer building client campaigns. What Eye-Tracking Reveals About Design Choices Here’s what fascinates me: eye-tracking technology measures exactly where viewers’ eyes land first, how long they linger, and what elements create visual friction.