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What Your Photography Business Owes the IRS (And How to Keep More of What You Earn)
Business & Finance

What Your Photography Business Owes the IRS (And How to Keep More of What You Earn)

Every January, I pull up my accounting software and run the same report. Revenue, expenses, net profit, tax liability. I’ve been doing this for years, and I still find photographers in my workshops who have never once looked at that last number before April. They’re shocked when they owe $4,000 or $6,000 to the IRS with two weeks’ notice and nothing set aside to cover it. That’s not a tax problem.

The Offline Marketing Paradox: What Photographers Can Learn From Going Unplugged
News

The Offline Marketing Paradox: What Photographers Can Learn From Going Unplugged

The Offline Marketing Trend Taking Over I’ve been watching a fascinating shift in how brands communicate with audiences lately—and it’s happening in the most unexpected way. Major artists and companies are launching “internet-free” campaigns, creating buzz entirely through unconventional offline channels while the internet obsesses over the fact that they’re not online. It’s a clever paradox, and it’s worth paying attention to if you’re running a photography business. Why Authenticity Sells (Even When It’s Manufactured) Here’s what I’m noticing: consumers are tired.

Why Google Can't Find Your Photography Business (And the Fix Takes 30 Minutes)
Business & Marketing

Why Google Can't Find Your Photography Business (And the Fix Takes 30 Minutes)

Last year I audited the website of a photographer whose work made me genuinely stop scrolling. Sharp images, beautiful client relationships, clear pricing. She was doing everything right in the studio and almost nothing right online. Her homepage title tag read “Welcome to My Website.” She had no location mentioned anywhere in her copy. Google had no idea she existed, let alone that she was the best family photographer in her city.

Body Language: Your Secret Weapon for Growing Your Photography Business
News

Body Language: Your Secret Weapon for Growing Your Photography Business

I’ve spent years watching photographers struggle with the same challenges: underpricing their work, losing potential clients at networking events, and misreading what their customers actually need. The common thread? Most miss the power of body language entirely. Here’s what I’ve learned: your ability to read and project confidence through nonverbal communication directly impacts your bottom line. This isn’t soft skill fluff—it’s a measurable business advantage. Command Premium Pricing Through Presence When you walk into a client meeting with poor posture, avoiding eye contact, or fidgeting, you’re already negotiating against yourself.

From Freelancer Brain to CEO Moves: What Jaren Collins Taught Me About Scaling a Photography Business
Video Tutorials

From Freelancer Brain to CEO Moves: What Jaren Collins Taught Me About Scaling a Photography Business

I used to joke that my business card should read “Chief Everything Officer” because that’s exactly what being a solo portrait photographer felt like. Shooting, editing, invoicing, marketing, answering emails at midnight. For years I told myself that was just the deal, that creative freedom came with this particular kind of exhaustion. It wasn’t until I started studying how other photographers had actually broken out of that ceiling that I realized the problem wasn’t my workload.

Typography Kills Brands: 6 Font Pairing Mistakes Tanking Your Photography Business
News

Typography Kills Brands: 6 Font Pairing Mistakes Tanking Your Photography Business

I’ve watched countless photography businesses fail at the same place: their fonts. You invested in better cameras, perfected your lighting, and built a stunning portfolio. Then you slap Comic Sans next to Helvetica on your website and wonder why clients book your competitor instead. Typography matters more than most photographers realize. Your font choices communicate professionalism—or desperation—before a single image loads. I’m talking about the difference between attracting premium clients and fighting for scraps at $300 per session.

How to Build a $2,000 Photography Coaching Offer That Actually Sells
Video Tutorials

How to Build a $2,000 Photography Coaching Offer That Actually Sells

I grew up watching my parents run a photography business that stayed flat for years. Not because the work wasn’t good — it was excellent — but because they never raised their prices. They kept charging what felt “safe,” and safe kept them stuck. That pattern was so burned into me that when I started my own studio, I almost repeated it. I undercharged for years before I finally got serious about pricing, restructured my offers, and doubled my income in twelve months.

What Horror Game Marketing Teaches Us About Visual Storytelling in Photography
News

What Horror Game Marketing Teaches Us About Visual Storytelling in Photography

The Power of Mood in Visual Media I’ve been watching how the entertainment industry builds anticipation, and I’m noticing something photographers need to pay attention to: atmosphere sells. A new horror title launching this fall demonstrates exactly how deliberate visual choices create emotional resonance—something we should be leveraging in our own marketing. Screen Burn’s latest project, releasing on multiple platforms later this month, uses a desolate Scottish island setting as its centerpiece.

How Running Photography Workshops Added $18,000 to My Studio Revenue Last Year
Business Strategy

How Running Photography Workshops Added $18,000 to My Studio Revenue Last Year

Last January, I had eleven photographers sitting in my studio in Miami, each of whom paid $350 to spend a Saturday learning how to price their portrait packages. By 2 p.m., two of them had texted clients to raise their prices before they even got home. I made more that day than I used to make in a full week of shooting. That wasn’t luck. It was the result of about six months of treating workshops as a real revenue line, not a side hustle or a favor to the photography community.

The Real Reason Your Photography Business Isn't Growing (And What to Do About It)
News

The Real Reason Your Photography Business Isn't Growing (And What to Do About It)

I’ve spent years watching photographers launch their businesses with genuine passion and solid technical skills, only to watch them disappear within 18 months. The pattern is so consistent it’s almost predictable—and it has nothing to do with talent. Talent Isn’t the Problem Here’s what I’ve learned: the photography market isn’t oversaturated with skilled professionals. It’s oversaturated with photographers who didn’t plan to be in business. There’s a massive difference. Every month, hundreds of talented creatives buy cameras and set up websites believing that quality work sells itself.

What The Crypto Regulatory Shift Means For Your Photography Business
News

What The Crypto Regulatory Shift Means For Your Photography Business

Regulatory Reversals: A Lesson for Creative Entrepreneurs I’ve been watching the cryptocurrency regulatory landscape closely, and I’m seeing something important unfold that applies directly to how we run creative businesses. The CFTC’s recent move to reverse course on penalties against a major crypto exchange tells us something crucial about operating in uncertain markets. Here’s what happened: after initially pursuing legal action and securing a $5 million settlement, the regulatory agency is now walking back its position.

Cut the Noise: Why Photography Businesses Need to Stop Chasing Trends and Start Delivering Value
News

Cut the Noise: Why Photography Businesses Need to Stop Chasing Trends and Start Delivering Value

I recently caught up with a creative industry veteran who pulled no punches when discussing what’s actually holding photographers and agencies back. His message was refreshingly blunt: we’re wasting enormous amounts of time discussing trendy topics instead of focusing on what actually builds sustainable businesses. The Distraction Economy Is Real Here’s the uncomfortable truth I’m hearing repeatedly from successful creatives: photographers spend far too much energy debating buzzwords and chasing the latest technologies.